September 15, 2022
Maintaining its seamless record 'The TAQ Organization' once again received the honour of being the winner of Brand of the Year Awards 2021 in the category of international logistics services at a grand ceremony held on July 30, 2022 at Pearl Continental Hotel Karachi. The award presented by Federal Minister for Commerce and Investment, Government of Pakistan, Syed Naveed Qamar, was received on behalf of TTO by its Executive Director Public Relations Khushnood Ahmed Khan.
Present at the awards ceremony were senior Government officials and functionaries, diplomats, trophy winners, media representatives, industrialists and leading businessmen from different sectors of the economy. The TAQ Organization was represented at the august gathering by its Executive Director Public Relations and General Manager Karachi Khursheed Anwer Khalidi.
According to the criteria laid down the TAQ brand satisfied all applicable requirements pertaining to quantitative consumer survey, qualitative studies, expert panel analysis, company profiles and the market standing in the said category of the year under review.
More than 1000 multinational and national entities participated in the competition, out of which 193 brands were declared qualified.
It may be pointed out that 'Brand of the Year Awards' were initiated in the year 2007 to identify most demanded and credible brands of the country in their respective sectors and categories. Ideology behind the program is to bring the most valued brands in the limelight by acknowledging their contributions in their respective areas of work. The practice of acknowledging most desired brands is common in more than 40 countries of the world. Inception of 'Brand of the Year Awards' is said to be continuation of this international practice.