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News item published in Pakistan's largest circulated and leading business newspaper Daily Business Recorder on Tuesday March 15, 2011. The newspaper is published simultaneously from Karachi, Lahore and Islamabad.



Lahore hosts a learning session of global value

A learning session of global value on freight forwarding sponsored jointly by United Nations Commission on Trade and Development (UNCTAD), Federation of International Freight Forwarders Associations - Zurich (FIATA) and Pakistan International Freight Forwarders Association (PIFFA) was held at Pakistan Institute of Management Building at Lahore. The training session, lasting from February 21 to March 5, 2011, was attended by 28 participants drawn from leading freight and trade professionals of Pakistan.

At the end in an impressive ceremony held at Avari Hotel Lahore on March 4, 2011 a Lifetime Achievement Award was given to Mian Tariq Mahmud, Chairman 'The TAQ Organization' (TTO) by Jan Hoffmann, Chief Trade Facilitation Section UNCTAD and Markus Schoni Manager ABVT FIATA. Present at the ceremony were leading luminaries related to trade facilitation from UNCTAD, FIATA, PIFFA, World Bank, Ministry of Commerce, Civil Aviation Authority, ANF, NTTFC, Pakistan Railways, Pakistan Customs, Shipping Lines, Airlines and top logistics service providers. The award was received by Asad Tariq, Director TTO on behalf of Mian Tariq Mahmud.

Speaking on the occasion Moin A. Malik Chairman PIFFA recalled the tremendous contribution and pioneering role of Mian Tariq Mahmud and his organization in developing the freight forwarding industry of Pakistan. He said that there was practically hardly any freight forwarding company in Pakistan or anyone related to the profession who had not benefited from the TAQ Organization one way or the other. He added that Mian Tariq had the credit of setting up an in-house training academy in his organization from where other freight forwarding companies also received training for their staff.

The course material consisted of 14 modules designed by UNCTAD to establish minimum standards of freight forwarding business in Pakistan on global standards. It was learned that the trainers selected from the successful TOT candidates would later conduct the PIFFA diploma course in Pakistan based on these modules.

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